In the apparel industry, fine linen is the only fabric that comes to mind when we look for fashion that meets comfort at all levels. It’s a versatile flax-based material that’s highly breathable and suitable for all seasons. Exporters of linen fabrics in India and around the world are hailing it as the future of the apparel business, but what sets it apart from the competition? Let’s have a look at it quickly!
Easy-breezy is the new vogue
People hunt for cotton material online because the new fancy is to feel comfortable. Pure linen fabric is quite close to cotton. But linen is far more appealing during summers because of its affordability, quick-drying and reduced heat retention properties.
Despite the fact that making linen fabric is labour-intensive, time-consuming, and resource-intensive, linen fabric suppliers in India continue to sell it at inexpensive prices.
A robust demand arises post-pandemic in the fashion industry
Following the coronavirus epidemic, textile mills saw a tremendous increase in demand for linen fabrics as people shifted to a more home-based lifestyle. According to fashion psychologists, people have swapped heels for slippers, tight jeans for elastic waistband pants and synthetic for linen and cotton.
Because people were forced to stay indoors due to lockdowns, the absence of social feedback focused on how garments made them feel rather than their aesthetic worth. As a result, fine linen has turned out to be a boon.
Natural fabrics are a favourite among the influencers
People’s perceptions of each other are influenced by what they wear. And the trendsetters they follow online have a big influence on how they dress.
The influencer tribe is acutely aware of the environmental impact of synthetic garment materials and is working to alter things for the better. Natural materials that are healthy for the environment, such as flax-based linen, are their favourites.
Fabric manufacturers frequently use these trends to forecast linen material sales in all nations.
The fashion industry is reinventing itself
Fashion has a deeper impact on how we see ourselves, walk, talk, and even act. It elicits emotions and moods, as well as serves as a reflection of our personalities. Time and time again, the industry reinvents itself, and now – linen is on the rise.
Linen promotes attention in body language and a sense of peace, as well as physical and mental comfort. Linen remains the go-to material in this period where clothing is a part of general well-being, with every yarn carefully spun and woven with love and warmth.
Pure Weave Fabrics is one of the most well-known textile manufacturers in the India, with fabrics sold in more than fifty countries. As per internal reports, the most popular fabric is fine linen, which is spun here with great attention for comfort. Make a mark in the fashion and apparel industry with premium quality linen today.